Lessons learned from our November 2025 social media campaign

(Buellton, CA) The results of its MU campaign reveal 45,626 in total social media engagement (i.e., audience + views + reactions).

Sweat equity

In a combined effort across social media channels, sweat equity aka organic marketing did well in the month of November 2025, particularly for its MU campaign at a cost of $0.

PPC v organic

Pay-per-click (PPC) via its Facebook Page had a trial budget of only $30, which had 9,125 in social media engagement. Meanwhile, organic marketing via Instagram, LinkedIn, Pinterest, TikTok, X, and YouTube had 36,501 in social media engagement. Organic marketing had a 4x return when compared against PPC.

October v November

November saw a dramatic increase of social media engagement compared to October numbers of 16,906.

Facebook

October had 2,076 in social media engagement, which is less than 9,125 for the month of November. PPC marketing in November had a 4.395 return when compared against October organic marketing.

Instagram

October had 8,693 in social media engagement, which is more than 6,956 for the month of November. Organic marketing in October had a 19.98% more return when compared against November organic marketing.

LinkedIn

October had 904 in social media engagement, which is less than 1,389 for the month of November. Organic marketing in November had a 34.92% more return when compared against October organic marketing.

Pinterest

October had 818 in social media engagement, which is less than 4,359 for the month of November. Organic marketing in November had a 5.328 return when compared against October organic marketing.

TikTok

October had 717 in social media engagement, which is less than 6,339 for the month of November. Organic marketing in November had a 8.841 return when compared against October organic marketing.

X

October had 2,634 in social media engagement, which is less than 7,837 for the month of November. Organic marketing in November had a 2.975 return when compared against October organic marketing.

YouTube

October had 1,064 in social media engagement, which is less than 9,621 for the month of November. Organic marketing in November had a 9.042 return when compared against October organic marketing.

What made the difference?

YouTube (9,621) did better than our Facebook Page (9,125) in social media engagement. YouTube used organic marketing, while Facebook Page used PPC marketing. Facebook Page did 4.395 better using PPC than the previous month using organic marketing. Instagram, LinkedIn, Pinterest, TikTok, X, and YouTube did not use PPC. PPC has the potential to elevate our engagement by 4x for each social media channel when a $210 budget is applied.

Lessons learned

Align with a third-party to garner their credibility, which in our case was pageantry, as well as, college football. We focused on a media partnership along with being a veteran talent scout to move forward after getting legal counsel advice. We combined audio, image, text, and video for our media assets. Post often and distribute to your social media network. Interact with followed pages through likes and with professional comments to earn further engagement.

Source GlobalClosers/MultiTalent Management Incorporated