Ryff helps brands and publishers via virtual product placement programmatic

(Los Angeles, CA) Ryff a virtual product placement VPP and in-scene advertising pioneer made its platform programmatic-ready. This allows advertisers and agencies to buy, as well as, content owners to sell contextual in-scene placements through established programmatic ad channels.

Ryff's Scene Intelligence AI connects brand demand with authentic context-rich moments across film TV FAST social and streaming content. This turns finished content into flexible targetable inventory at scale. Brands can purchase VPP through existing programmatic workflows without new platforms or manual orders.

Content owners can monetize catalogs easily unlocking fresh revenue from existing and long-tail titles. The market can now unify brand building and media buying strategies. Integrated brand moments can be planned optimized and measured alongside CTV and digital video.

"Advertisers shouldn't have to choose between cinematic storytelling and programmatic efficiency," said Steve Cox, CEO of Ryff. "By making virtual product placement programmatic, we're putting in-scene moments on the same rails as the rest of digital video so brands can transact with confidence, and rights holders can finally monetize their libraries like ad inventory."

Ryff's system analyzes content to identify brand-safe moments and locations. These moments are published as Virtual Placement Opportunities VPOs with contextual metadata and brand fit metrics. Buyers can target by audience genre setting or moment type and optimize campaigns in-flight. 

Ryff PhotonAI automates the rendering of the brand asset into the scene for rapid programmatic delivery. Ryff is working with select partners for early access with broader availability planned later. Ryff is the AI engine enabling brands to appear inside finished content through VPP and in-scene advertising.

Source Ryff